https://www.cnet.com/news/canons-full-frame-mirrorless-eos-r-is-now-official/

Canon has a new shooter to take on Sony's lead in the full-frame mirrorless segment.

The EOS R made its official debut today and joins the Nikon Z6 and Z7 cameras as the new kids on the block. While pricing for the EOS R has not yet been revealed -- Canon will only reveal it on Sept. 12 -- the new shooter is expected to take on Sony's A7III and Nikon's Z6.