https://techcrunch.com/2018/09/03/the-best-of-ifa-2018/

IFA’s one of the year’s most fascinating tech shows — and not just because it means hanging out in Berlin for the week. The conference is primarily targeted at European consumers, but the late-August/early-September timing means plenty of companies use it as the global launch pad for gadgets aimed at holiday shoppers.

In recent years, the conference had taken on more significance for this very reason. Though 2018 did seem to be something of an off year, with larger companies like Samsung and DJI launching their big products weeks before the big show.