https://medium.com/@LanceUlanoff/apples-big-iphone-event-is-a-coronation-of-the-iphone-x-design-aesthetic-4eb38a2e5610 > The expensive, notched, under-appreciated Apple iPhone X will get its due on Sept. 12. That’s the day when Apple CEO Tim Cook will take the stage at space-ship-like the Steve Jobs Theater to announce a fresh collection of iPhones. > And they will all bear the stamp of the Apple iPhone X design.