https://techcrunch.com/2017/08/15/smilos-products-are-designed-to-be-healthy-for-babies-and-easy-on-parents-eyes/

For a basic baby item, picking the right pacifier is surprisingly daunting. Many new parents have no idea how many different pacifiers are on the market until they are staring bleary-eyed at store shelves. Babies are also notoriously picky about their soothers and often reject several brands before finding their favorite, but it’s also important to use pacifiers that won’t hinder teeth development.

Founded by a team including a biomedical engineer, dentist and industrial designer, Smilo is a new direct-to-consumer brand that wants to make buying pacifiers and other essential baby products easier for parents. The site launches today and has received $3.25 million so far in seed funding from Brand Foundry and Norwest Venture Partners. Its first lineup of products include pacifiers, bottles designed to reduce gas or ear infections and accessories like snack containers and pacifier clips that don’t damage baby clothing.