https://www.cnbc.com/2018/09/06/apples-new-iphone-prices-likely-higher-than-wall-street-expects.html

Apple's new iPhones are likely to be more expensive than what Wall Street currently expects, a potential boost to the stock ahead of the company's upcoming product launch.

Bank of America Merrill Lynch reiterated its buy rating on the company Thursday, arguing that Apple's stock typically performs well ahead of big events and that the potential for higher iPhone average selling prices could usher in even more upside.