https://www.techradar.com/news/google-assistant-is-having-an-identity-crisis

Nobody ever talks about how difficult it is to be a voice activated assistant: constantly dealing with demands from irate users, never being able to fully switch off, plus the expectation that you should understand a huge variety of different languages without ever making a mistake. 

Quite simply, it sounds like hell, and it’s little wonder that Google Assistant is in the midst of an identity crisis, with users reporting random changes in accent, language, and gender when Google Assistant responds to their queries or commands.