https://www.cnet.com/news/the-iphone-xs-max-will-reportedly-be-the-new-iphone-plus/ > Goodbye iPhone Plus. Hello iPhone "Max"? > The "iPhone XS Max" will reportedly be the name of Apple's rumored new 6.5-inch OLED iPhone, according to both 9to5Mac and BGR, citing anonymous sources. The iPhone is rumored to launch at Apple's upcoming event on Sept. 12.