https://www.techradar.com/news/apple-launch-2018-everything-were-expecting-to-be-announced

We're now insanely close to another big Apple event, and while the interest seems slightly muted this year, we're expecting a few big products to appear.

The reason for the dampened enthusiasm is twofold - firstly, most people (the tech press of this world included) aren't sure what the rumored new iPhone trio are going to be called, so that engenders a spirit of confusion rather than excitement.