https://arstechnica.com/gadgets/2018/09/what-to-expect-from-apples-september-12-2018-gather-round-event/

On September 12, 2018, Apple will hold its second major event at the Steve Jobs Theater at the company's new Apple Park campus in Cupertino, California. An invitation was sent out to press and other invitees with the above image and the words "gather round." This is an allusion to Apple Park, which shares that shape. But there might be more to it.

In any case, we expect the event to focus primarily on iPhones and the Apple Watch, just like the event on the same day in the same room last year, when Apple announced the iPhone 8 and iPhone 8 Plus, iPhone X, and Apple Watch series 3. We'll dive deep on each possible product announcement momentarily, but first let's talk about Apple's general focus and strategy right now.