https://thenextweb.com/syndication/2018/08/28/why-you-shouldnt-buy-nvidias-pricey-new-geforce-rtx-graphics-card-just-yet/

On Monday, Nvidia CEO Jensen Huang introduced his company’s latest line of graphics cards aimed at gamers and the consumer market. In a special event that took off in Cologne, Germany, on the eve of Gamescom, Jensen showed the green team’s next generation GPUs, the GeForce RTX 20 line.

Jensen’s presentation was mostly about Nvidia’s new real-time ray tracing technology, the “holy grail” of computer graphics as many refer to it. He showed some great examples of what can be achieved in terms of photorealistic results in real-time, something that has been solely in the realm of animation studios and offline rendering until this very day.