https://www.techradar.com/news/toshiba-finally-finds-its-voice-with-its-alexa-enabled-oled-tv

Talking to your TV certainly feels novel, and the announcement at Berlin's IFA conference that Toshiba is adding Amazon’s Alexa into its OLED, 4K HDR, and Full HD TV ranges absolutely plays into Toshiba’s goal to make the TV the entertainment center of the home once more.

From 2019, Toshiba's TV ranges will have Amazon Alexa built-in. With access to Amazon’s voice-activated assistant, the range will be able to deliver a wide range of features, some unique to the Smart TV, but also as part of Alexa’s wider skillset.