https://www.cnbc.com/2018/08/30/apple-iphone-product-event-2018-date-time-set.html

Apple is set to reveal its latest line-up of products on Sept. 12 at the Steve Jobs Theater on Apple's campus, the company announced in an invitation to media. The event starts at 10 a.m. P.T.

The company's annual September event serves as the introduction to new iPhone models and upgraded gadgets before inventory hits the shelves, but this year's unveiling is rumored to be impressive even by Apple's standards.