https://www.cnet.com/news/apple-watch-4-rumors-launch-features-leaks-specs-price-release-date-reports-bigger-display-event-september-12/

In the three years since the original Apple Watch debuted in 2015, it's become the top watch on the market. And even though updates have included GPS and full swim-ready water resistance in the Apple Watch Series 2, and onboard cellular connectivity in Apple Watch Series 3, the overall look of the wearable has remained pretty consistent.

Could this be where Apple makes some bigger changes to how it actually looks -- just in time to go up against a brand-new Google smartwatch and the Samsung Galaxy Watch, which launched on Aug. 24? It looks like the smartwatch battle will be more heated in 2018 than ever.