https://wccftech.com/nvidia-geforce-rtx-2070-official-launch/

NVIDIA has also announced their next-generation GeForce RTX 2070 graphics cards for $499 US. The RTX 2070 is based on the next-gen Turing GPU architecture that provides a huge increase in transistor density and massive performance per watt improvements. Compared to the RTX 2080 and RTX 2080 Ti, the RTX 2070 is the most affordable solution that offers sweet value to gamers who are updating to next-generation cards.

The NVIDIA GeForce RTX 2070 is your entry into NVIDIA’s next-generation RTX powered gaming world!