https://techcrunch.com/2018/08/17/tesla-shares-tumble-in-early-trading-after-another-elon-musk-powered-pr-blunder/ > Elon Musk, the embattled chief executive of electric automaker and sustainable energy company Tesla, tried to “set the record straight” about his recent behavior in an hour-long exclusive interview with The New York Times. Instead, it only served to further underscore how out-of-touch the billionaire chief executive seems from the ongoing operations at his company. The fallout has already begun, with shares falling in early trading. > His erratic behavior could cost investors billions and potentially destroy a company that has, in fact, revolutionized the automotive industry in America.