https://www.techradar.com/news/nikon-z7-vs-sony-alpha-a7r-iii > After what's seemed like months of leaks, rumors and speculation the Nikon Z7 full-frame mirrorless camera has finally arrived. Featuring an array of tempting features, and with Nikon claiming this to be the company's most important launch since the original Nikon F in 1959, it's no wonder it's got the camera world incredibly excited.  > But how does the Z7 compare to the camera that's likely to be its chief rival: the Sony Alpha A7R III, Sony's own high-resolution full-frame mirrorless camera.