https://www.techradar.com/news/every-geforce-rtx-2080-and-rtx-2080-ti-variant-you-can-pre-order-right-now

After Nvidia announced the GeForce RTX 2080 and GeForce RTX 2080 Ti, a number of card manufacturers followed suit with their own custom spins on the graphics cards.

These variants of the RTX 2080 and RTX 2080 Ti offer custom cooling and designs, and many of them are factory overclocked to provide even better performance.