https://www.techradar.com/news/ray-tracing-stole-the-show-from-nvidias-new-rtx-graphics-cards

Another year, another new line of graphics cards.

That’s what we would have said had Nvidia just announced a GeForce GTX 1180, but it didn’t. Instead, this year Nvidia is pushing the envelope beyond just better performance, a smaller architecture and the usual developments we’ve come to expect from generational leaps in silicon with a single feature: real-time ray tracing.