https://techcrunch.com/2018/08/10/samsung-galaxy-note-9-review/

There are no secrets in consumer electronics anymore. Sometimes it’s the fault of flubs and flaws and leakers. Sometimes it’s by design. In the case of the Galaxy Note 9, it’s a little bit of both.

The Galaxy S9 wasn’t the blockbuster Samsung’s shareholders were expecting, so the company understandably primed the pump through a combination of teasers and leaks — some no doubt unintentional and others that seemed suspiciously less so.