https://www.techradar.com/news/geforce-rtx-2080-may-be-the-name-of-nvidias-next-flagship-graphics-card

Just when we thought we had a firm grasp of what Nvidia Turing could be a new rumor suggest the company will be dropping its iconic GTX-branding with its next-generation graphics cards.

Nvidia will supposedly adopt an all new RTX branding for the upcoming Turing family of graphics cards according to AdoredTV’s unnamed sources. The tech YouTuber backs up his claims noting that Nvidia recently trademarked GeForce RTX and Quadro RTX.