https://wccftech.com/nvidia-geforce-gtx-rtx-20-series-titan-rtx-geforce-rtx-2080-rumors/

NVIDIA has silently been working on their next-generation GeForce graphics cards and while we have seen the boards that would power the upcoming series, we still don’t have a confirmation regarding the naming convention of the new gaming lineup. However, if AdoredTV’s source is to be believed, then we are looking forward to an entirely new naming convention in which NVIDIA will be dropping their iconic “GTX” branding.

So the post is nothing more than a rumor but given the latest NVIDIA trademarks, the new naming convention might just make sense to be introduced with the upcoming GeForce lineup. Recently, a couple of new names were trademarked by NVIDIA which include Quadro RTX, GeForce RTX and a range of VR names which references back to their Virtual Link technology that is expected to intro on the upcoming lineup.