https://techcrunch.com/2018/08/09/a-closer-look-at-galaxy-home-samsungs-homepod-competitor/

One thing is very clear upon first look at the Galaxy Home. Samsung is once again trying to beat Apple at its own game. The company could have gone any number of different directions with the product, taking on entry level devices like the Amazon Echo or Google Home (or, for that matter, the Dot or Mini) or something a bit weirder along the lines of Harman Kardon’s Cortana speaker. 

Heck, even a Smart Display might have been in the cards for the company, though that would have meant embracing Google Assistant — something the company has clearly been not very keen to do.