https://www.cnbc.com/2018/08/03/apple-ceo-calls-1-trillion-value-a-milestone-but-not-a-focus.html

Apple Chief Executive Tim Cook said on Thursday that the iPhone maker's $1 trillion market capitalization was "not the most important measure" of the company's success but was instead a result of its focus on its products, customers, and company values.

In a memo to Apple's more than 120,000 employees that was seen by Reuters, Cook called the valuation a "significant milestone" that gave the company "much to be proud of." But he said it should not be the Cupertino, California, company's focus.