https://techcrunch.com/2018/08/03/tim-cook-to-apple-staff-1tr-in-shareholder-value-isnt-what-drives-us/ > How should you feel to know your employer is far, far richer than Croesus? > As Apple CEO Tim Cook tells it — in a memo to staff, obtained by BuzzFeed News, re: yesterday’s news that the computer company Steve Jobs founded back in 1976 is now worth more than $1,000,000,000,000 — you should feel A) pretty stoked that your labor has helped achieve a significant financial milestone but also B) know it’s not a success metric to get hung up about because it’s the passion for innovation and creation (not the towering mounds of gold) that really counts and so C) please, after taking a moment, remember to get back to work.