https://www.reuters.com/article/us-apple-cook/apple-ceo-calls-1-trillion-value-a-milestone-but-not-a-focus-idUSKBN1KO05A >Apple Inc Chief Executive Tim Cook said on Thursday that the iPhone maker's $1 trillion market capitalization was "not the most important measure" of the company's success but was instead a result of its focus on its products, customers and company values.