https://www.cnbc.com/2018/08/01/cramer-the-case-for-valuing-apples-stock-like-procter--gambles.html

CNBC's Jim Cramer has always valued product loyalty. He smiles every time he sees the inscription on the back of his Procter & Gamble Old Spice deodorant bottles: "If your grandfather hadn't worn it, you wouldn't exist."

"I smile because, indeed, my grandfather used Old Spice and, truly in the mindset of my era, that's exactly why I buy it," the "Mad Money" host said on Wednesday. "Will I ever switch? No, no more than I would ever switch from the Apple ecosystem to some 'who cares' handset company."