https://www.techradar.com/news/first-look-sony-masters-series

Sony’s goal was to create TVs that replicate the images exactly as the creators would like their content to look – creating what Sony calls “Kando” for the viewer. Kando is, obviously, a Japanese word which loosely translates to having an emotional response in English; something that satisfies and more.

It's with that goal in mind that Sony Electronics President and COO Mike Fasulo took the stage of Sony Hall on Tuesday to talk of its product development from “lens to living room” approach to producing 4K products that are best for professionals and consumers alike, the result of which is the new Sony Master Series.