https://www.theguardian.com/technology/2018/aug/07/indian-ride-hailing-firm-ola-to-take-on-uber-with-launch-in-uk > Company first in Britain to offer choice of private hire car or black cab through same app > India’s biggest ride-hailing firm, Ola, is taking on Uber in the UK with plans to roll out its service across the country by the end of the year.