https://techcrunch.com/2018/08/03/fanatics-exec-chairman-michael-rubin-to-speak-at-disrupt-sf-2018/

Even as the wealth of Jeff Bezos balloons and Amazon eats everyone’s online retail lunch, there are still a few other e-commerce entrepreneurs faring rather well.

In 2011, eBay purchased GSI Commerce for $2.4 billion, at the same time divesting wholly from the sports merchandise business in Fanatics and significantly from the sites ShopRunner and Rue La La which together were set up under a new holding company named Kynetic that was put under the control of GSI CEO Michael Rubin.