http://www.newsweek.com/tim-cook-humanity-music-industry-algorithms-apple-music-humans-curators-1062902

Apple CEO Tim Cook expressed his disdain over algorithms and mechanical processes taking over the music business, saying he worries the “humanity” is being sapped from today’s music.

Speaking from Apple’s Cupertino, California, headquarters, Cook took an implied swipe at Spotify’s primarily algorithm-driven method for suggesting and exposing users to music. The Apple CEO’s comments were used to provide a balancing voice to a wide-ranging Fast Company profile about Spotify founder Daniel Ek. Cook said that while music is one of his most impassioned motivators, he fears the consumption of music may become a joyless, non-spiritual process if algorithms push out human curation.