https://www.cnet.com/roadshow/news/audi-e-tron-electric-suv-pikes-peak-by-wire-regenerative-braking-test/

As far as questions go at an automotive press launch, this was a first for me.

Dr. Michael Wein, the manager responsible for the new regenerative braking system on Audi's E-tron electric SUV, leaned in and said, "Go ahead."