https://www.theverge.com/circuitbreaker/2018/7/26/17619136/pirelli-tire-bluetooth-speaker

If you’re a car enthusiast then the words “Pirelli” and “Bluetooth speaker” will definitely perk up your ears. The Italian tire manufacturer is licensing and debuting the Pirelli P Zero Sound, a Bluetooth speaker modeled after a Formula 1 racing wheel and tire, at one half the scale.

Unfortunately, the one feature that would make this specialty speaker complete is if it were an actual rubber racing tire. But alas, the P Zero Sound is a replica mold (that comes in nine colors) of the smaller tire F1 teams use for their aerodynamic wind tunnel testing. The speaker’s manufacturer, iXoost (pronounced like “exhaust”) is based in Modena, Italy, and has a reputation for producing motorsports-themed speaker systems.