https://www.cnbc.com/2018/07/26/theres-a-new-fang-stocks-fault-line-you-need-to-be-on-the-right-side.html

For investors trying to make sense of the huge decline in Facebook shares and where the social media giant — and the rest of the FANG stocks — go from here, there is a simple and compelling way to think about it: a major fault line has been exposed in the market's dominant stocks, and it has been a make-or-break issue this earnings season.

At the risk of oversimplification, it is better to be a seller of the cloud than a major user of it. At least right now it is better to be selling the cloud to businesses than relying on cloud to offer services to the hordes of consumers needed to keep growth metrics moving up.