SuperAwesome now offers kids brands an alternative to YouTube

SuperAwesome now offers kids brands an alternative to YouTube

6 years ago
Anonymous $RBasgWKaIV

https://techcrunch.com/2018/07/26/superawesome-now-offers-kids-brands-an-alternative-to-youtube/

SuperAwesome, the “kidtech” startup valued now at over $100 million, is today launching its own alternative to YouTube’s embedded video player. The technology is aimed at kids publishers – not consumers directly – and is part of the company’s larger platform of kid-safe technology. This includes tools for social engagement, parental controls, advertising, authentication, and more, all specifically designed for companies catering to kids.

The launch comes at a key time in the industry, as YouTube is now the subject of a class-action lawsuit over children’s privacy, and recently had an FTC complaint filed against it by 23 advocacy groups. The complaint says YouTube has been collecting data on children’s viewing patterns for years, in violation of federal law – meaning COPPA, aka the Children’s Online Privacy Protection Act.