https://www.cnbc.com/2018/07/26/apple-isnt-budging-off-its-all-time-highs-while-the-rest-of-tech-is-tanking.html > Apple withstood the tech plunge Thursday, holding tight to its all-time highs even as Facebook drags the sector lower. > Shares of Apple were essentially flat in midday trading, down a fraction of 1 percent. Earlier in the day, the stock reached a new high of $195.96.