http://www.startribune.com/local/489127851.html

Greater Twin Cities United Way is launching a new workplace giving tool online to shake up the nonprofits workplace giving campaigns and appeal to a new generation of donors.

The Salesforce.org Philanthropy Cloud is United Ways first dramatic move since it announced a new strategic plan to counter declining contributions through its annual workplace campaigns. The online platform is intended to match technology offered by for-profit firms that have muscled into office giving in recent years.