Microsoft broke its own rules to reinvent the cardboard box
https://www.cnet.com/news/microsoft-broke-its-own-rules-to-reinvent-the-cardboard-box/
Kevin Marshall has been making boxes for 26 years.
He's made boxes for Procter & Gamble. He's made boxes for Estée Lauder. And, of course, he's made boxes for
Microsoft, the company he now works for as a creative director of design.