https://phys.org/news/2018-07-cord-cutting-millions-tv-netflix-hulu.html

The number of cord-cutters, those who cancel pay TV, is expected to climb 32.8 percent this year to 33 million. That's higher than the 27.1 million (22 percent growth rate) cord-cutters expected for 2018 in last year's forecast.

Overall, 186.7 million U.S. adults will watch cable, satellite or telco-delivered pay TV in 2018, down 3.8 percent over last year, according to eMarketer's latest U.S. pay TV/OTT forecast, based on 30 different research sources. That decline is higher than the 3.4 percent drop in 2017.