https://www.theregister.co.uk/2018/07/24/google_cloud_next/

Amid ongoing renovations at San Francisco's Moscone Convention Center, Google Cloud Next '18 opened on Tuesday, the scent of new carpeting and paint still lingering in the air.

Rebranded in 2016, what was previously a modest, unassuming tech gathering has been stuffed with cash and transformed into a top tier show, one that clearly aspires to the shock and awe of AWS Global Summit, Dreamforce, and Oracle OpenWorld.