https://qz.com/1343532/what-to-expect-from-apples-q3-2018-earnings-aapl/

The iPhone X was Apple’s most popular smartphone last quarter, but as the newness wears off, are people still excited about buying a $1,000 phone?

Apple will report its fiscal third-quarter earnings on July 31. It’s traditionally the slowest quarter for the consumer-tech giant, but investors tend to watch closely for any indication about the coming two quarters, when Apple tends to release its latest smartphones (this traditionally happens in September, near the end of the company’s fiscal fourth quarter) and begins the busy holiday quarter.