https://www.cnet.com/roadshow/news/access-by-bmw-subscription-plan-tweaked/

BMW has recently adjusted the prices and tiers of its Access by BMW service to make it even more approachable. It used to start at $2,000 per month, but now there's a new Icon tier that will serve as the base tier, with a starting price of just $1,099 per month.

Considering how expensive car notes and insurance can be for luxury vehicles, a flat rate of $1,099 per month sounds pretty darn attractive.