https://techcrunch.com/2018/07/30/twitter-turns-to-academics-to-improve-conversational-health-on-the-platform/

Twitter is partnering with two groups of academic researchers to figure out how to measure the health of conversations happening on the platform.

It’s all part of the company’s continuing long game for social relevance. Despite the fact that it lost 1 million users, the company also posted $100 million in profit during last week’s earnings. But neither of these numbers seem to change the fact that Twitter needs to make some adjustments to the way people use the social network.