https://www.cnbc.com/2018/07/29/microsoft-gains-cloud-share-amazon-google-hybrid-cloud.html > Microsoft again gained more market share in the cloud business than top competitors in the second quarter, one technology research firm said. > The findings suggest Microsoft is posing more competition to the public cloud market leader, Amazon. They come as Amazon and Alphabet's Google release products that address a key area that Microsoft embraced before they did: "hybrid cloud," which means customers can use a mixture of cloud services and software they run in their own data centers, and manage both with a common set of tools.