https://techcrunch.com/2018/07/29/bmws-alexa-integration-gets-it-right/ > BMW will in a few days start rolling out to many of its drivers support for Amazon’s Alexa voice assistant. The fact that BWM is doing this doesn’t come as a surprise, given that it has long talked about its plans to bring Alexa — and potentially other personal assistants like Cortana and the Google Assistant — to its cars. Ahead of its official launch in Germany, Austria, the U.S. and U.K. (with other countries following at a later date), I went to Munich to take a look at what using Alexa in a BMW is all about. > As Dieter May, BMW’s senior VP for digital products told me earlier this year, the company has long held that in-car digital assistants have to be more than just an “Echo Dot in a cup holder,” meaning that they have to be deeply integrated into the experience and the rest of the technology in the car. And that’s exactly what BMW has done here — and it has done it really well.