https://techcrunch.com/2018/07/29/walmart-reportedly-recruits-ex-epix-ceo-in-bid-to-build-video-service/

According to new reports, Walmart has enlisted the services of Mark Greenberg to help build a subscription video streaming service. Rumors have been floating around for some time now, that the retailer is looking to go head to head with the likes of Netflix and Amazon Prime video, and Greenberg — who left the role of CEO at Epix in September — is well-positioned to help.

The service would reportedly function apart from Vudu, the a la carte video service Walmart purchased in 2010, as a bid to bolster its smart TV offerings. According to Variety, the streaming service would be firmly targeted at what the retail giant views as its core demographic, with a low subscription price and content targeted directly at “Middle America.”