https://www.businesswire.com/news/home/20180727005602/en/

SACRAMENTO, Calif.--(BUSINESS WIRE)--Jul 27, 2018--Aaron Opfell, a nationally recognized digital advertising and lead generation expert, and president of Sacramento digital ad firm SearcherMagnet, will be presenting a workshop designed to help local businesses understand how to measure the ROI on their digital advertising dollars and identify wasteful ad spending.

The workshop came out of an observation that Opfell made after seeing many businesses shifting more of their advertising dollars into digital, but still being haphazard about the measurement of the ROI and auditing for wasteful spending. “This could be costing businesses thousands of dollars, as well as many lost business opportunities,” Opfell said.