https://www.cnbc.com/2018/07/27/dish-chairman-charlie-ergen-wireless-spectrum-bet.html

Dish co-founder and chairman Charlie Ergen first invoked the "Seinfeld strategy" on an earnings call in May 2011.

The billionaire media mogul, in his folksy Tennessee accent, was responding to an analyst who was trying to make sense of Dish's seemingly random mixed bag of assets. That list included Blockbuster stores purchased out of bankruptcy, Slingbox streaming devices and wireless spectrum, along with Dish's core satellite TV business.