https://www.cnet.com/roadshow/news/2019-lexus-es-pricing-msrp/

The 2019 Lexus ES 350 goes on sale in September with a base price of $39,500. That's just $550 more expensive than last year's base model, despite it being an entirely new generation. Its 3.5-liter V6 now puts out 302 horsepower and 267 pound-feet of torque, and despite bumps in both power and torque (34 and 19, respectively), fuel economy improved to 22 mpg city and 33 mpg highway.

The F Sport trim is new for this year, so there's no 2018 pricing to compare it to.