https://qz.com/1341368/the-apple-of-amazons-eye-is-alexa/

Amazon loves talking about Alexa.

In four of the last five quarters, Jeff Bezos has called out Alexa, Amazon’s voice-activated virtual assistant, in the statement that leads off the company’s earnings report. Amazon’s CEO is typically sparing in his public comments, but on Alexa he has been effusive. For instance: