https://www.cnbc.com/2018/07/18/large-retailers-see-more-than-50percent-bump-in-online-sales-on-prime-day.html

The riches of Prime Day extended to retailers beyond Amazon.

According to Adobe Analytics, retailers with more than $1 billion in revenue saw a 54 percent increase in sales compared with an average Tuesday, a seeming affirmation of efforts many retailers have made to boost their digital business over the past year.